Data you can actually act on.
Conversions API, server-side tracking, and custom MER dashboards that give you accurate attribution and better decisions — without requiring an in-house data team. From $1,200/mo.
Why does tracking come before campaigns?
iOS 14, cookie deprecation, and ad blocker adoption have eroded browser-side attribution to the point where most ad accounts are optimising against data that reflects 40–60% of actual conversions. Conversions API runs server-to-server, bypassing browser restrictions entirely.
On every Ecommerce Growth retainer, we install server-side tracking in week one — before the first campaign launches. You are never spending budget against data a browser decided not to share.
What does Growth Tools & Automation include?
01
Conversions API Implementation
Server-side event pipelines for Meta and Google that send purchase, add-to-cart, and checkout events directly from your server — so attribution holds as browsers block third-party cookies and iOS blocks pixel signals.
02
Custom MER Dashboard
A single view of Marketing Efficiency Ratio, blended CAC, LTV:CAC, AOV, and retention revenue — pulling from GA4, Shopify, and your ad platforms. Decision-making data, not platform ROAS.
03
Server-Side Tracking Audit
Full audit of your current tracking setup — what's firing, what's missing, what's double-counting. We document the gaps and implement the fixes, then run ongoing accuracy checks monthly.
04
Marketing Automation
Automated flows, trigger-based campaigns, and segmentation logic across Klaviyo and your ad platforms — so the right message reaches the right segment without manual intervention.
05
AI Systems & Internal Tooling
Custom internal tools for reporting, creative review, or inventory intelligence — built where repetitive workflows are costing hours per week and a lightweight AI layer would eliminate them.
MER
Total revenue ÷ total ad spend — across all channels
Blended CAC
Total acquisition cost across paid and organic
LTV:CAC
Customer lifetime value vs. acquisition cost by 90-day cohort
RPR
Revenue per recipient by Klaviyo flow
Other services
Muneer Zameer runs this account.
There is no account manager layer. Tracking is verified live within 14 days of any retainer — or the setup is free. That guarantee is in writing because our implementation record supports it.
Meet the team →Fix your tracking first.
A free audit tells you exactly what your current setup is missing — before you spend another dollar on campaigns built on bad data.