About Us Karachi, Pakistan

We Build
Profitable
Experiences.

We are based in Karachi and we work with brands across Pakistan, the Gulf, the UK, and the US. That means you get senior people on your account instead of a junior team, at a rate that would buy you an account coordinator at a Western agency. We respond within 24 hours every working day — same-day for Gulf and UK clients.

We say this on the first page rather than the last, because you would find out anyway — and how a company handles the things it could have hidden tells you most of what you need to know about it.

Our Mission

Built for Operators, Not Browsers.

Ecommerce brands come to us when they've plateaued — when rising CPMs are compressing MER, when Klaviyo hasn't been touched since the store launched, when a slow Shopify theme is costing them conversion rate every day.

We fix the underlying infrastructure first. Then we grow on top of it. Every decision maps back to one number: contribution margin.

What We Believe

  • 01 MER is the metric that matters. Platform ROAS is a story platforms tell themselves.
  • 02 A 1% lift in conversion rate is worth more than a 10% increase in ad budget.
  • 03 Your brand is your margin premium. Without it, you compete on price forever.
  • 04 Accurate attribution is infrastructure. Conversions API is not optional.
The Team

Who's on your account.

You work directly with the founder. There is no account manager layer and no junior hand-off after the pitch.

Muneer leads every client engagement — discovery, strategy, and weekly reporting. Farzam runs paid media execution across active accounts. The person who pitches is the person who delivers.

Muneer Zameer

Muneer Zameer

Founder & CEO

Leads every client account — discovery, strategy, and reporting. Your direct contact from day one.

Farzam Ahmed

Farzam Ahmed

Marketing Head

Paid media execution across Meta, Google, and TikTok — campaign management, creative testing, and MER reporting.